Atmosphere Wines

Atmosphere Wines were seeking a new label and logo development that had a distinct personality that stood out in crowded shelves. They wanted a brutalist, almost anti-design approach, where the almost grotesque label invited curiosity. We ultimately went with an interesting geometric shape, taken from old scans of a droplet of mercury, and added a 20th century texture in Bitmap. The font matched the pixelated theme and the colours were striking, alternative, and full of contrast.